0xC19D…3239

PROPOSAL DESCRIPTION

This AIP aims to increase the size of the DAO treasury by way of equity participation in a highly scalable business model, founded by two very active ApeCoin & Mocaverse community members with successful track records for building and selling companies at profit. Additionally, this AIP directly helps to onboard new community members into the DAO and provides significant exposure for the ApeCoin and Mocaverse ecosystems to venture capital and consumer markets.

The Public Bored aims to make displaying content on any digital billboard in the world, as easy as sending a tweet. We discovered serious pain points in the billboard industry while owning a previous company. Our business model is a marketplace for billboard owners to increase their revenue and to open up access to a much larger TAM (total addressable market), like an AirBNB for digital billboards. Our path to $100M ARR is to expand to approximately 20 cities. We are both repeat successful founders with notable experience relating to this field.

Our 2-minute pitch was featured on a major tech-startup podcast called This Week in Startups (TWIST), hosted by the prolific Angel Investor Jason Calacanis. Listen using the YouTube link below:

2-min Pitch Live Here: https://www.youtube.com/watch?v=xxKQgetM6gA&t=635s

• Our section is at 4:32

Timeline of Historic Events & Accountability Reporting:

• Original Forum Posting:

  • AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network

• Snapshot Vote:

  • Snapshot 2

• First Progress update:

  • Implementation Update | AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network 5

• Second Progress update:

  • The Public Bored AIP-383 Transparency & Accountability Update 3

• Third Progress update:

  • The Public Bored AIP-383 Transparency & Accountability Update #3

Build with $APE & Welcome to ApeCoin Spaces

By promoting our “Build with $APE” page located in the main menu of The Public Bored website, we’re facilitating deeper integration into the ApeCoin ecosystem.

Out of 6,600+ website visits, over 500 people engaged with our Build with $APE page, achieving an 8% initial conversion, and we are currently in the process of helping onboard these individuals into the ApeCoin DAO.

We aim to reach millions as we expand this model.

Build with Ape Page here: Build with $APE - The Public Bored

BENEFIT TO APECOIN ECOSYSTEM

Equity and Investment Terms:

• The ApeCoin DAO will receive a 2.5% equity stake in the venture. The aim of The Public Bored is to exceed a $1B valuation, and therefore send ~$25M back to the DAO treasury. (simplistic math for discussion purposes)

Royalties:

• The revenue sharing of 20% from the AIP-383 promise will continue until all funds from AIP-383 are sent back to the DAO Treasury in full.

Free Display Space:

• A portion of display space will be reserved exclusively for the ApeCoin DAO and our network of partners, including $APE hodlers, BAYC/MAYC, Mocaverse, JRNY Club, Otherside, Surreal Guild, Made by Apes brands, Elite Apes, Bored Canada, French Apes, UK Apes, Bulls on the Block, and all ApeCoin Delegates.

Pay with $APE incentives:

• Bonus display time will be provided to anyone paying in $APE.

Ecosystem Recruitment & Onboarding:

• The Build with $APE page on our website with its corresponding Guide for new AIP authors will be expanded upon, encouraging and helping new builders to join the ApeCoin community.

• Our Welcome to ApeCoin Spaces on X will continue.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $250,000 paid in $APE

15 Month Budget Allocations as follows:

Technology Development: $65k

• Enhance and innovate the platform’s technology including the launch of our mobile app.

Core Team Staffing and Related Expenses: $135k

• Build a lean yet effective core team, adhering to LEAN and AGILE principles.

Marketing & Sales: $32.5k

• Drive engagement and user growth to meet our customer adaption and monthly recurring revenue targets.

Misc Expenses: $17.5k

• Legal compliance, accounting & administration, HR, travel, other

FUNDING TRANCHES

Q4 2024: $92,500 (upon successful AIP passing) Q1 2025: $37,500 (first week January 2025) Q2 2025: $60,000 (first week April 2025) Q3 2025: $60,000 (first week July 2025)

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-515-the-public-bored-phase-2-take-2-resubmission/25772

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

PROPOSAL DESCRIPTION

The purpose of this proposal is to help guide more people into the ApeCoin community. The ‘Powered by ApeCoin’ logo is great for branding, but lacks a call to action, and does not give a reason for people to join the DAO by purchasing their membership, ie: their first $APE.

This proposal is to mandate the inclusion of a prominently visible ‘Build with $APE’ (or similar) website menu item and corresponding website page by every project which receives funding through the ApeCoin DAO, whether through an AIP or through the Banana Bill.

The specific naming of the website menu item can be at the discretion of the approved AIP author, but must be prominently visible on their AIP projects website main page without requiring a hover-over.

The contents of the Build with $APE page shall also be at the discretion of the approved AIP author, however it shall be required to include:

1. A brief explanation of: What is the ApeCoin DAO, with a backlink to ApeCoin.com
2. A statement that the ApeCoin DAO funded the authors project
3. A simple breakdown of the benefits of owning $APE, ie: inclusion in the community, access to Discourse and Discord, voting on proposals, and proposing new proposals
4. Resources on how to learn more, ie: url to the ApeCoin official twitter account, Discourse, and Discord

This AIP shall not be retroactive. Previously approved AIPs and/or other fundings distributed shall not be required to include the requirements of this AIP. However, it is noted that it would be a courteous gesture by all previously approved authors to include a version of this AIP within their existing projects which were funded by the ApeCoin DAO.

As a case example of the above in practice, I offer The Public Bored website for review, consideration, and discussion, screenshots and URLs below:

Website: www.publicbored.com Build with $APE Page: Build with $APE - The Public Bored

HOME PAGE - with Build with $APE menu item

BUILD WITH $APE PAGE

This proposal would only apply to projects which have a website. If a project receives funding from the DAO or from the Banana Bill and does not have a website, it would be exempt from this proposal.

BENEFIT TO APECOIN ECOSYSTEM:

1. Onboarding new members into the ApeCoin community
2. Encouraging more people to purchase their membership via their first $APE
3. Active promotion of the ApeCoin ecosystem
4. Ensuring that funded AIPs properly recognize the ApeCoin DAOs contribution and support
5. Reducing friction for potential new members to become more involved
6. Enhancing the Network Effect which occurs as the community grows

OVERALL COST:

Total amount requested from the ApeCoin Ecosystem Fund = $2,000.

The requested amount is the estimated cost of legal expenses needed to implement the changes brought on by the successful implementation of this proposal.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-512-build-with-ape-page-on-all-aip-banana-bill-projects/25209

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

PROPOSAL DESCRIPTION

The APE Foundation has recently posted a proposal to revamp ApeCoin DAO governance, entitled “ApeChain, On-chain – ApeCoin DAO Governance Revamp”. That proposal would eliminate Special Council elections, sunsetting the role of Special Council entirely. It can be found here: ApeChain, On-chain – ApeCoin DAO Governance Revamp

This AIP proposes to pause Special Council elections, pending the outcome of the proposal entitled “ApeChain, On-chain – ApeCoin DAO Governance Revamp”.

BENEFIT TO APECOIN ECOSYSTEM

This proposal benefits the ApeCoin ecosystem by respecting the time, resources, and energy of the ApeCoin DAO community members who might wish to run for Special Council, as well as the time, resources, and energy of ApeCoin DAO community members who might wish to vote for and learn about Special Council nominees.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $0.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-552-pausing-special-council-elections-pending-the-outcome-of-the-governance-revamp-aip-vote/26822

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

PROPOSAL DESCRIPTION

This proposal suggests the following:

1. Dissolve the Governance Working Group: AIP-239: Working Group Guidelines & The Governance Working Group Charter.
2. Dissolve the Marketing & Communications Working Group: AIP-246: Working Group Charter - Marketing & Communications.
3. Dissolve the Metaverse Working Group: AIP-245: Working Group Charter - Metaverse.
4. Dissolve the Web3 Development Working Group: AIP-376: Working Group Charter - Web3 Development.

The DAO created these working groups, and the DAO is well within its actions, activities, and purview to close them as per AIP-239: Working Group Guidelines & The Governance Working Group Charter.

BENEFIT TO APECOIN ECOSYSTEM

Collectively, all four working groups are costing or will cost the DAO almost $3M per year.

To date, the new Working Groups have been largely ineffective in their mandate.

As per the Q1/24 financial reports which we all knew would be bad (and we have yet to see Q2 & Q3), it is clear that the treasury is fast running out of disposable funds. Ape Foundation Transparency Report - 2024 - Q1. We the DAO need to stop the financial bleeding and to take necessary steps to preserve the treasury and reposition it for prosperity.

This proposal has the following vital benefits:

1. The DAO immediately saves money.
2. The DAO can re-purpose LESS funds to hire/contract experienced third-parties who have a lot more experience in the specific areas previously outlined in this WG charter.
3. The DAO no longer has to deal with the distractions, funding, and down time associated with elections as well as the budget proposals and voting for these working groups.
4. The Ape Foundation can focus on specific mandates which are beneficial to the smooth operation of the DAO.
5. The Ape Foundation can hire and contract third-party teams//providers on an as-needed basis. This also provides the flexibility of being able to switch teams/providers if they fail to perform as expected or if they don’t perform as per their mandated KPIs, OKRs or if they don’t adhere to strict transparency and accountability guidelines.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $0

Requests of the APE Foundation:

• Dissolve the aforementioned working groups.
• Pay in full, to affected stewards, any/all amounts that are in arrears.
• Wind-down of the operations of any/all activities and entities.
• Prevent the DAO from creating any new DAO funded working groups [under the existing charters].
• Additionally, at its discretion, the Ape Foundation would put up RFPs for activities and work which were previously required to be performed by the aforementioned working group. As per the RFP, hire third-party teams which would be directed to handle all activities previously performed by this WG.
• Manage and co-ordinate the consulting and hiring of any third-parties selected by the RFP to perform the required roles with specific KPIs and OKRs which are to be shared with the DAO community.
• As needed, display a new Discourse category called “Job Description” related to either a work for hire request or an RFP so that the DAO community can have the opportunity to participate in such hiring opportunities.

PROPOSAL

Link to the full proposal: (https://forum.apecoin.com/t/aip-466-proposal-to-close-non-essential-working-groups/24526)

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.