This proposal presents the opportunity for all BAYC, MAYC, and $APE holders to claim a free bottle of Twisted Ape Ultra Premium Vodka produced by Ape Spirits, while simultaneously expanding the ApeCoin ecosystem with the launch of a new affordable luxury spirits brand that is Made By Apes, Powered By ApeCoin, and features Bored Apes on the packaging.
Ape Spirits will produce 50,000 bottles of Twisted Ape Ultra Premium Vodka, featuring several Bored Ape Yacht Club NFTs on the labels, which will be licensed from the community, and offer these bottles for free, to be claimed by ApeCoin ecosystem members on our website. Other Twisted Ape products will also be available for purchase on our website in $APE only.
We intend to take this product mainstream, and approving this proposal will kickstart Ape Spirits on our mission of placing Twisted Ape affordable luxury products on the shelves of thousands of retail stores worldwide, exposing Apes and Apecoin to millions of shoppers on a global scale.
This AIP offers at least 7 direct benefits to the ApeCoin ecosystem:
Twisted Ape has the potential to help proliferate the DAO in a manner that no other project has accomplished as of yet. We will not only reach 50,000 members who will receive the physical product, but also the entire network of people they share it with. This is in addition to the millions of people we intend to reach with our extensive marketing campaigns and distribution of Twisted Ape products at retail locations worldwide.
With Twisted Ape we present an abundance of benefits to the ApeCoin ecosystem with short, mid, long term, and perpetual benefits. To date there has yet to be a proposal that combines this many collective benefits to the ecosystem:
Short/Mid Term: Upon approval of this proposal we will launch a targeted marketing campaign in which everyone will be made aware that the project was funded by the ApeCoin DAO. We will begin building in public, and the entire process from development, design, production, manufacturing and distribution of the products will be completely transparent and inclusive of the community. This will shine a positive light on the ecosystem and bring awareness to what we are capable of.
We will license several Bored Apes from the community allowing members to leverage their IP and earn revenue from the sales of a mainstream consumable product sold at thousands of retail outlets across the globe.
As a direct benefit to the members of the ecosystem, eligible members will be able to claim their share of the 50,000 bottles of Twisted Ape Ultra Premium Vodka for free. We will also offer a generous discount on any additional Twisted Ape products that are purchased on our website in $APE.
While we are aware that a percentage of these bottles may become collectible items on a shelf, we believe most will be consumed as intended. Either way both will serve as great conversation starters. Members will have the opportunity to share this product with their family and friends, as well as their entire network across their social media platforms. This has the potential to reach an endless number of people who will be exposed to and learn about Apes and ApeCoin.
Long Term/Perpetual: Twisted Ape is an officially licensed Made By Apes and Powered by ApeCoin product. All orders placed on our website will be in $APE only and every bottle of Twisted Ape will feature an Ape on the label. The Made By Apes and Powered by ApeCoin logos will be prominently displayed on the packaging (if allowed). This will be clearly visible to everyone who encounters any Twisted Ape product, regardless whether purchased online or in retail stores.
There will also be a qr code on the packaging directing customers to our website where we will have a dedicated page with a plethora of educational information about Apes and the ApeCoin ecosystem, including a live ticker showing the current price of $APE along with links to buy on exchanges.
Although the DAO is not set up to receive revenue, we will allocate 5% of our profits from sales of Twisted Ape to a multisig community wallet. Members of the ecosystem can propose and vote on what to do with these funds as well as who the signers on this multisig will be.
Since all of our bottles will feature a Bored Ape on the label, all our marketing efforts will always reference back to the ApeCoin ecosystem in one way or another. Our online and social media marketing campaigns will always default to our website as well. Visitors will be exposed to Apes and ApeCoin, and overall our website will serve as an onboarding platform for ApeCoin.
The cost to implement this AIP is miniscule considering the perpetual benefits our products will have on the ApeCoin ecosystem.
This AIP offers at least 7 direct benefits to the ApeCoin ecosystem:
-The first benefit is directly for ecosystem members. All BAYC and MAYC holders will be automatically eligible to claim a bottle of Twisted Ape for each NFT they hold. Additionally, at least 20,000 wallets holding $APE will also be eligible to claim a bottle as well. Twisted Ape is a tangible IRL luxury product that members will receive at no cost to them.
-The second benefit is the fact that this item will be distributed, sold, marketed, and advertised on a global scale to mainstream audiences. The fact that it is Made By Apes and Powered By ApeCoin is a major feature of the product that will be represented and highlighted prominently on the product packaging. This will bring an insurmountable amount of attention and direct impressions to the ecosystem.
-The third benefit works in concert with the second. All our product packaging will include blatant displays of our products’ origins. This includes:
This will give exposure to ApeCoin and will provide a topic of conversation for those indulging among friends and family.
-The fourth benefit is creating a solid utility for $APE. Twisted Ape will be available for purchase on our website, and the only payment method will be ApeCoin. This means that anyone wanting to buy a bottle will need to either be holding ApeCoin or need to purchase some. In both scenarios our site creates a center of commerce where premium tangible IRL goods are exchanged for ApeCoin. Very few coins have actual purchasing power outside of the crypto ecosystem, this feature alone will set ApeCoin apart from the herd of cryptocurrency tokens that exist with no valid use case.
-The fifth benefit is our artistic packaging design inclusion program. Our outer packaging box will include the creative artistic expressions from numerous digital artists from all around the ecosystem. This box will serve as a canvas for them and the finished product will become a platform for them to share their work with audiences all over the world that may otherwise never be exposed to their creative work. We have already had the privilege of working with some amazing artists from within the space, and have seen the awe inspiring creativity from countless other artists we would be honored to have work with us on future releases of Twisted Ape branded products.
-The sixth benefit is directly for BAYC and MAYC asset holders. We plan to work cohesively with ape owners to create licensing agreements and utilize their apes on limited edition, small batches, and themed products. Licensees will earn revenue from sales of Twisted Ape products not only from our website, but also from mainstream sales made at retail stores worldwide! To accomplish this we will be creating a partnership program specifically aimed at apes that want to have their assets featured on a bottle of Twisted Ape.
-The seventh and last benefit works in tandem with the sixth, and benefits all members. We will be allocating 5% of profits made from all sales of Twisted Ape products to a community wallet. Funds will be deposited directly into this multisig wallet, and ecosystem members will get to decide not only who the signers of the wallet will be, but more importantly will also decide what the proceeds are used for. We worked really hard putting this together and making sure we could provide the most possible tangible value to ApeCoin, the community, and the ecosystem as a whole. The result is a beautifully designed and great tasting luxury product.
Twisted Ape will be enjoyed at countless social gatherings with friends and family. These live interactions will lead to IRL conversations that create awareness, exposure and recognition of the benefits of being a member of the ApeCoin DAO and the overall Ape ecosystem. The social connections and bonds made between adults sharing cocktails will spark word of mouth about our ecosystem that could potentially result in onboarding, aka a trojan horse.
One of our goals with Twisted Ape is not to just create a quality product, but also to provide the market with a complete work of art. A true expression of what happens when you merge two highly prolific creative industries in a perfect artistic marriage, and make it available for anyone to have and enjoy.
The total cost to implement this proposal is 1,100,000 $APE. This amount covers the cost to manufacture 50,000 bottles of Twisted Ape Ultra Premium Vodka which we propose to deliver for free to ecosystem members.
Link to the full proposal: https://forum.apecoin.com/t/aip-345-ape-spirits-presents-twisted-ape-vodka-for-all-apes/19080
The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.