AIP-434: [Resubmission] Other Page: A Player Network & Rewards Hub for ApeChain 

ABSTRACT

The original concept for Other Page](https://other.page)  (Made by Apes #00190) was to create a simple profile for Ape holders (Ape Page). This idea was limited in both its utility and its ability to bring value to the DAO. Since then, not only has our vision evolved substantially, but several critical events have occurred:

1. The ApeChain proposal was passed.
2. CR3 Labs, our parent company, won AIP-326 (aka. Canopy).
3. Other Page has garnered significant traction including support for over 55 collections, key partnerships, and onboarding over one thousand Yugaverse active community members since coming out of closed beta earlier this year.

Our traction combined with the evolution of the ecosystem over the last year provides us with an opportunity to use Other Page to bring significant value to the ApeCoin DAO, the community, and ApeChain.

This resubmission outlines our plan to leverage Other Page to accelerate ApeChain adoption through the use of new incentives & rewards functionality and an Avatar Connect SSO solution.

The product expansion will provide ApeChain with critical incentive mechanisms to onboard new games and users into the ApeChain ecosystem through the use of 2D/3D avatars, community management tools, and ApeCoin rewards. In addition, it will drastically reduce the friction of user on-boarding to the ecosystem.

Link to Video - https://www.youtube.com/watch?v=ha7j6GOIDR8

BENEFIT TO APECOIN ECOSYSTEM

Other Page will drive value to the ApeCoin & ApeChain ecosystems in several ways:

1. Promote the usage of ApeCoin - help players discover and transact with the various games built on ApeChain, thus generating additional transaction fees for ApeChain.
2. Facilitate ApeChain user onboarding - currently we have around half of the active gaming ecosystem within the Yugaverse using our platform. Other Page Connect, our SSO solution, makes wallet creation and connection to any game/project painless. New accounts are airdropped ApeChain $APE to prevent the need to bridge their first ApeCoin.
3. Improve discovery - the community management, game discovery features, and on-chain badges will enable better discovery, leading to better monetization, and increased revenue back to ApeChain & the ApeCoin DAO.
4. Facilitate achievements & reward distribution - using ApeCoin as the default reward token for the platform. Rewards and on-chain badges help incentivize players and games to use ApeChain.

Customer Journey

OVERALL COST

Total Budget: $1.03M USD + 100k ApeCoin

• $1.03M USD for product, marketing, & legal
• 100k ApeCoin for community onboarding

Product Design & Development: $570k

• Software Requirements & Technical Architecture: $50,000
• UI/UX: $40,000
• Canopy product integration: $70,000
  • Smart Contract development (Port to ApeChain): $50,000
  • Infrastructure integration into Other Page Dashboard: $20,000
• Devops / Infrastructure Development to support new features: $70,000
• Front-End Development & Integration (New Features): $110,000
• Back-End Development & Integration (New Features): $150,000
• ApeCoin distribution automation: $20,000
• Testing & QA: $60,000

Infrastructure & Maintenance Costs: $90k

• Infrastructure Hosting Costs: $50,000
• Blockchain Indexing / Data Storage: $20,000
• Maintenance, bug fixes & support: $20,000 *Provides an estimated 1 year of coverage.

Security Audits: $100k

• Smart Contract audits (Internal & 3rd Party): $50,000
• Security & penetration testing (Internal & 3rd Party): $50,000

Marketing: $150k

• Business development & partnerships: $90,000
• Community management: $30,000
• Operations & Misc: $30,000

Legal & Advisory: $120k

• Professional support to ensure compliance, proper setup for on-chain mechanics, and proper design and management for the $APE account distributions. *Third party advisors only, listed advisors on this AIP will not be compensated.

Community: 100k APE

• 100,000 APE distributed to new & existing Other Page accounts as ApeChain APE to streamline onboarding. ApeChain $APE will be deposited into new users’ wallets to be spent within ApeChain ecosystem activations (e.g. games & apps).
• Automation will be created to distribute 10 ApeCoin per account with sybil attack mitigation.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-434-resubmission-other-page-a-player-network-rewards-hub-for-apechain/23786

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.