AIP-457: The Public Bored - Phase 2

Disclaimer: Due to the recent approval of AIP-436, all AIPs requesting an allocation denominated over US$250,000 will require a super majority approval of 69% of the total number of votes cast. The Foundation has already begun coordinating to develop our new Snapshot strategy to automate these new decision making guidelines, however, we will ensure compliance with this guideline manually in the interim.

This AIP falls above that threshold and will require 69% of votes to be approved.

PROPOSAL DESCRIPTION

Following the successful completion of AIP-383 deliverables, this Phase 2 proposal for The Public Bored seeks to expand our model and revolutionize the traditional billboard industry. Inspired by Times Square and now successfully tested at two major conferences, we plan to expand our innovative and scalable patent-pending model to cities worldwide, in the name of Ape. This proposal includes a 20% equity stake in the venture for the DAO, continues the revenue-sharing royalty from AIP-383, provides free display space to the Ape ecosystem reaching millions of people, and also enables us to activate at four more major Web3 events over the next two years similar to what we recently did at ETH Denver and NFC Lisbon. Additionally, we aim to launch a Public Bored token on ApeChain, providing direct benefits to $APE hodlers. The worst-case scenario of this AIP is we end up owning a reliable, revenue-producing asset that brings continuous value to the DAO.

In addition to succeeding at ETH Denver and NFC Lisbon this year, The Public Bored ranked 1st out of thousands of applicants in the Founder Program run by prolific angel investor, Jason Calacanis. This provides us with critical support as we scale into a Series A funding round next year. This AIP provides ApeCoin DAO with early inclusion on all aspects of the venture in order to be positioned longer term for max benefits as the venture scales.

Our model reimagines the global digital billboard industry in the name of Ape. Just as AirBnB and Uber revolutionized the hospitality and taxi industries, The Public Bored aims to transform the digital billboard sector, and to include the ApeCoin DAO on the rewards.

Over the past several months, we’ve tested The Public Bored model with thousands of participants across two major conferences, generated revenue, registered a provisional patent, researched prospective billboard locations, built relationships within the billboard industry, and navigated complex permitting processes through correspondence with various City Halls in major city centers. Additionally, our transparency and accountability reporting have significantly exceeded most other AIPs.

We envision a future where anyone can display messages or art on any digital billboard worldwide as easily as sending a Tweet. Short term we’ll acquire our first permanently located billboard as a home base of operations, then open our model as a network for other billboard owners to plug into. This AIP enables us to establish that home base of operations to then scale from.

For perspective; if even 10% of our average daily revenue from the past two events continued throughout a full month as recurring revenue, we would already have exceeded the outdoor billboard industry averages, making us highly attractive to venture funding and providing a viable path to broader scaling. This AIP enables us to acquire that first permanently located digital billboard from which we can launch our network model for other billboard owners, enabling us to reach millions of people worldwide through a profitable model, directly benefiting the DAO Treasury and $APE hodlers alike.

Thank you ApeCoin fam, for your unwavering support throughout our activations at ETH Denver and NFC Lisbon.

We launched this initiative with our own capital, made significant strides with support from AIP-383, and now it’s time for The Public Bored to fly with this Phase 2 proposal.

Timeline of Historic Events & Accountability Reporting:

• Original Forum Posting:
  • AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network
• Snapshot Vote:
  • Snapshot
• First Progress update:
  • Implementation Update | AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network
• Second Progress update:
  • The Public Bored AIP-383 Transparency & Accountability Update 2
• Third Progress update:
  • The Public Bored AIP-383 Transparency & Accountability Update #3

BENEFIT TO APECOIN ECOSYSTEM

Equity and Investment Terms:

• The ApeCoin ecosystem will receive a 20% equity stake in the venture.

Ongoing Royalties

• The ongoing royalty of 1% revenue sharing promised within AIP-383 will continue forward through this Phase 2 AIP as well.

ApeChain

• The Public Bored token will launch on ApeChain with direct benefit to $APE hodlers.

Free Display Space:

• A portion of display space will be reserved exclusively for the ApeCoin DAO and our network of partners, including $APE hodlers, BAYC/MAYC, Mocaverse, JRNY Club, Otherside, Surreal Guild, Made by Apes brands, Elite Apes, Bored Canada, French Apes, UK Apes, Bulls on the Block, and all ApeCoin Delegates.

Referral Rewards:

• A 10% reward will be given to each $APE holder for all referrals who purchase display time on our digital billboards.

Pay with $APE incentives:

• Bonus display time will be provided to anyone paying in $APE.

Ecosystem Recruitment:

• The Build with $APE page on our website with its corresponding Guide for new AIP authors will be expanded upon, encouraging and helping new builders to join the ApeCoin community.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $2.7M paid in $APE

Two-Year Budget Allocations as follows:

Acquisition of Digital Billboards: $1.7M

• Secure up to four permanently located digital billboards through acquisition or new construction.

Core Team Staffing and Related Expenses: $350k

• Build a lean yet effective core team, adhering to LEAN and AGILE principles.

Marketing & Sales: $200k

• Drive engagement and user growth to meet our customer adaption and monthly recurring revenue targets.

Four Event Activations: $200k

• Host four more major events similar to the ETH Denver and NFC Lisbon activations we successfully completed earlier this year.

Technology Development: $150k

• Enhance and innovate the platform’s technology including the launch of our mobile app.

Legal, Accounting & Professional Fees: $100k

• Ensure legal and financial compliance.

NOTE:
The Associated costs of each step are variable in nature of negotiations and billboard locations and staffing details.

Conclusion This budget ensures the strategic allocation of resources to maximize impact and efficiency. By focusing on key areas such as our first acquisition(s), staffing, marketing, events, technology development, and professional fees, we aim to build a robust and scalable platform that drives engagement and growth within the ApeCoin ecosystem.

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-457-the-public-bored-phase-2/24358

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.

This AIP falls above that threshold and will require 69% of votes to be approved.