AIP-515: The Public Bored - Phase 2, Take 2 (Resubmission)

PROPOSAL DESCRIPTION

This AIP aims to increase the size of the DAO treasury by way of equity participation in a highly scalable business model, founded by two very active ApeCoin & Mocaverse community members with successful track records for building and selling companies at profit. Additionally, this AIP directly helps to onboard new community members into the DAO and provides significant exposure for the ApeCoin and Mocaverse ecosystems to venture capital and consumer markets.

The Public Bored aims to make displaying content on any digital billboard in the world, as easy as sending a tweet. We discovered serious pain points in the billboard industry while owning a previous company. Our business model is a marketplace for billboard owners to increase their revenue and to open up access to a much larger TAM (total addressable market), like an AirBNB for digital billboards. Our path to $100M ARR is to expand to approximately 20 cities. We are both repeat successful founders with notable experience relating to this field.

Our 2-minute pitch was featured on a major tech-startup podcast called This Week in Startups (TWIST), hosted by the prolific Angel Investor Jason Calacanis. Listen using the YouTube link below:

2-min Pitch Live Here: https://www.youtube.com/watch?v=xxKQgetM6gA&t=635s

• Our section is at 4:32

Timeline of Historic Events & Accountability Reporting:

• Original Forum Posting:

  • AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network

• Snapshot Vote:

  • Snapshot 2

• First Progress update:

  • Implementation Update | AIP-383: The Public Bored - MVP Launch of a Digital Billboard Network 5

• Second Progress update:

  • The Public Bored AIP-383 Transparency & Accountability Update 3

• Third Progress update:

  • The Public Bored AIP-383 Transparency & Accountability Update #3

Build with $APE & Welcome to ApeCoin Spaces

By promoting our “Build with $APE” page located in the main menu of The Public Bored website, we’re facilitating deeper integration into the ApeCoin ecosystem.

Out of 6,600+ website visits, over 500 people engaged with our Build with $APE page, achieving an 8% initial conversion, and we are currently in the process of helping onboard these individuals into the ApeCoin DAO.

We aim to reach millions as we expand this model.

Build with Ape Page here: Build with $APE - The Public Bored

BENEFIT TO APECOIN ECOSYSTEM

Equity and Investment Terms:

• The ApeCoin DAO will receive a 2.5% equity stake in the venture. The aim of The Public Bored is to exceed a $1B valuation, and therefore send ~$25M back to the DAO treasury. (simplistic math for discussion purposes)

Royalties:

• The revenue sharing of 20% from the AIP-383 promise will continue until all funds from AIP-383 are sent back to the DAO Treasury in full.

Free Display Space:

• A portion of display space will be reserved exclusively for the ApeCoin DAO and our network of partners, including $APE hodlers, BAYC/MAYC, Mocaverse, JRNY Club, Otherside, Surreal Guild, Made by Apes brands, Elite Apes, Bored Canada, French Apes, UK Apes, Bulls on the Block, and all ApeCoin Delegates.

Pay with $APE incentives:

• Bonus display time will be provided to anyone paying in $APE.

Ecosystem Recruitment & Onboarding:

• The Build with $APE page on our website with its corresponding Guide for new AIP authors will be expanded upon, encouraging and helping new builders to join the ApeCoin community.

• Our Welcome to ApeCoin Spaces on X will continue.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $250,000 paid in $APE

15 Month Budget Allocations as follows:

Technology Development: $65k

• Enhance and innovate the platform’s technology including the launch of our mobile app.

Core Team Staffing and Related Expenses: $135k

• Build a lean yet effective core team, adhering to LEAN and AGILE principles.

Marketing & Sales: $32.5k

• Drive engagement and user growth to meet our customer adaption and monthly recurring revenue targets.

Misc Expenses: $17.5k

• Legal compliance, accounting & administration, HR, travel, other

FUNDING TRANCHES

Q4 2024: $92,500 (upon successful AIP passing) Q1 2025: $37,500 (first week January 2025) Q2 2025: $60,000 (first week April 2025) Q3 2025: $60,000 (first week July 2025)

PROPOSAL

Link to the full proposal: https://forum.apecoin.com/t/aip-515-the-public-bored-phase-2-take-2-resubmission/25772

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.